Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

By choosing “leads” as the campaign goal.
By creating a new ad group for the sale. – CORRECT
By adding coupon alerts to people nearby the store.
By targeting specific device operating systems.
By setting campaign start/end dates. – CORRECT

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Videos
Ad dimensions
Headlines – CORRECT
Images – CORRECT
Keywords

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Receive daily updates on average position

Receive tailor-made auction insights

Easily prioritize across the different optimization opportunities – CORRECT

Receive information on general trends

Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)

A) Goal Revenue – CORRECT
B) Ecommerce Revenue
C) Revenue per Click
D) Average Order Value – CORRECT
E) Bounce Rate

Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the “preferences” page. This user may see ads targeted to:

A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia – CORRECT
D) Russian speakers in the Czech Republic