SEO is an excellent way to bring more traffic to your website, but if it’s the only method you’re using then you’re not going to see the results you actually want. If you’re relying solely on SEO to bring in people then you’re not going to diversify your audience. Another bad thing about sticking to just SEO is that if this method fails, your business could go with it.

It’s time to step away from heavy SEO tactics and take a look at some of the other methods you can use to bring in an audience. Take a look at some of the ways you can increase your website’s traffic without relying on SEO.

Not All Traffic Is Equal

Your website may be getting the views, but there is a big difference between which ones count as high-quality traffic. You may be wondering what classifies a person’s view as high-quality, and this essentially means that the traffic was targeted. High-quality traffic results in a sale, and some tactics have proven to attract more customers than others. While it’s nice if people are checking out your content, your business requires sales to grow. This is why traffic that results in a sale is considered high-quality. There are many different tactics that can be used to attract people and some are more effective than others.

Social Advertising

Having a social media presence is important and one of the main reasons is from social advertising. Using social media to spam your followers’ feeds with what you’re selling isn’t the best approach. Instead, you need to generate content that will get people talking. If people are talking about your content, it has the potential to reach more people. Word of mouth marketing has the potential to bring in sales.

Online Advertising

Digital ads are a great way to bring more traffic to your website, especially since many social media platforms will place your ads in front of the right people. However, before investing in an ad campaign you’ll need to have the right strategy so you don’t lose money in the process. Make sure you put focus on the target of the ad as well as its design. There’s a good chance you may be seeing ads to your competitors on your Facebook feed and you can use this as valuable information. If you click on the top right-hand side of the ad, you will see the option “Why am I seeing this?’ That little section can provide you with insights into what your competitors do to target people.

Guest Blogging

Guest blogging is underrated but it is one of the most effective ways to continuously attract more high-quality traffic to your page. However, you’ll need to do some research first and make sure the website you guest blog for is in the same niche. If you create a good quality piece of content then it has the ability to strengthen your brand. A good way to do this is by writing about popular topics that people are frequently sharing. However, you should always view the website you want to write for and research their topic section first to avoid repeating topics they have already covered. On top of that, make sure the content you put out is at least 10 times better than what’s already posted.

Blog Commenting

Blog commenting is another underrated traffic-attracting technique. After reading a post, many people go down to the comment section to ask the blog owner more questions or find more information about the topic. To make this successful, only use this tactic on blogs that are in the same niche.

There are many apps and plug-ins that you can use to find blogs related to your niche, but one of the most effective things to do is search your topic and go through the blogs on the first page since they have the best rankings.

Social Media

Social media can be a great way to reach a greater audience and if you don’t have a social media presence it can hurt your business. You also need to use it the right way to target people. If you were to randomly post a “buy this” comment in a random thread, you likely won’t see a sale. Actually, that may encourage people to block you. Instead, you have to create content with value. When this is done it can be one of the best ways to continue to reel in new visitors. This is because you can use a tool like Buffer to re-post old content so it stays relevant or use slide templates to create awesome PowerPoint presentations out of it. Or you can use any other content design tools that offer a variety of presentation templates to choose from.

Final Thoughts

Of course, SEO is a very valuable way to bring in high-quality traffic, but if you want your brand to excel you need to start using other methods. The brands that see the most growth online are the ones that find ways to use all of these tactics.